A stationary set designed to raise awareness for the critically endangered Asiatic Cheetah located in Iran. My intended client is a natural history museum, as a set they could sell in the gift shop. Target audience was young individuals from age 18-35. Inspired by Persian textiles and beautiful framing devices, and jewel tones. Style was inspired and made with soft watercolor, gouache, analog techniques then brought into adobe illustrator. I made this set not only to spread the word for those who may not know about this animal being endangered, but also provide a link for people to donate. I wanted to also make it a unique, contemporary, cultural set that someone would enjoy collecting or using at the same time.
Packaging Design for Stationary Set:
Keepsake Species information pop-up card: Inspired by persian rugs and persian frames and decor. Yarn details to represent the edge of a rug.
Die cut Card and Envelope set: Front and back view. (inside is blank writing space)
Writing paper: Front and back view. Envelopes to send out in.
Accesories: Keychain and Puffy Sticker set
Key Illustration: Gouache, Watercolor, Colored pencil, and Adobe Illustrator
Sketches and multiple views:
Patterns:
Key Illustration sketches:
Icons:
